Posts Written by

Meredith Flora

Meredith is a Content Marketing Specialist at ShipBob, where she writes articles, eGuides, and other resources to help growing ecommerce businesses master their logistics and fulfillment.

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Wholesale vs. Retail: Differences, Meaning, & Where to Start

Explore the differences, challenges, and benefits of wholesale and retail in this blog.

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Guide to SKU Analysis

In this post we’ll explore SKU analysis, why it’s important, and how to best analyze SKUs to make your business more efficient.

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How Influencer Nichole Jacklyne Onboarded with ShipBob in 9 Days [Case Study]

Learn how this entrepreneur and slime/toy influencer saved time and grew her business.

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What is D2C Ecommerce? Meaning & How to Get Started

Learn more about D2C ecommerce and gain valuable tips and insights to operate a successful business.

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What Is Retail Distribution? Strategy & Best Practices

Learn more about retail distribution, the various strategies you can implement, and ways to streamline your retail distribution process.

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Supply Chain Performance: Key Metrics to Track & How to Improve It

Learn how to measure ecommerce supply chain performance, why it matters, which KPIs to track, and how to improve it. 

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What is Fill Rate? Definition, Formula, & Calculation

Learn about fill rate, how to calculate it, and why it’s an important metric for your ecommerce business.

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How Hero Cosmetics Started with 1 SKU and Became the New Face of Acne Care [Case Study]

Discover how Hero Cosmetics took 1 SKU and turned it into an acne care empire, dominating shelves at retail giants like Target and Ulta.

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Order Cycle Time: What Is It, How to Measure & Improve It

Learn more about order cycle time, how to calculate it, and ways to improve it so your business can scale.

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Average Revenue Per Unit (ARPU) Meaning & Formula

Learn more about Average Revenue Per Unit (ARPU), how to calculate it, and how knowing this metric can help your ecommerce business.

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